Program
Download the Conference Program for the:
9th ACR Conference on
GENDER, MARKETING, AND CONSUMER BEHAVIOR
June 16 to 19, 2008
Boston, Massachusetts at Simmons College
Moving Beyond Binary Oppositions:
Exploring the Tapestry of Gender in
Consumer Research and Marketing
Conference co-chairs:
Shona Bettany, University of Bradford, UK
Susan Dobscha, Bentley College, USA
Lisa O’Malley, University of Limerick, Ireland
Andrea Prothero, University College Dublin, Ireland
